Creative directors exist in almost every industry. They’re responsible for making sure the visual personality of a person, company, brand, or business makes sense and stays consistent. Here’s how that …
Emma Ballay

Emma Ballay
Customer Success Manager @ Groover. Always looking to discover new music and follow the latest trends!
- How to build a team as a musicianProducing MusicTips for musicians
- How to Build a Strong Artist ImagePromote your projectTips for musicians
How To Promote Your Music on YouTube: 10 Effective Tips
par Emma BallayYouTube has upwards of 2.7 billion users worldwide and over 800 million videos on its website. For musicians, it remains one of the best places to post and promote their …
- Promote your projectTips for musicians
How to use Groover for music promotion? Our live Q&A recap
par Emma BallayOur first Groover live Q&A session was hosted last week by Dorian (co-founder) and Emma (artist success manager) and we received so many interesting questions about the platform and music …
- Financial tips for musiciansProducing MusicTips for musicians
HOW TO BECOME AN INTERMITTENT ENTERTAINER AND WHICH ARTISTS CAN BENEFIT FROM IT?
par Emma BallayIn France, there is an employment status referred to as “intermittent entertainers” or “casual workers” that is specific to the music industry. Now, you may ask yourself, what does this …
- How to Boost Music StreamsPromote your projectTips for musicians
Deezer for Creators: gain visibility and boost your streams on Deezer
par Emma BallayWe often hear about Spotify because it’s the major streaming platform but what about Deezer? It’s a streaming platform that remains super important for artists. Most of Deezer’s users are …
- How to build a team as a musicianPromote your project
How to contact professionals in the music industry?
par Emma BallayProfessional contacts are essential for working in the music industry. As an artist, you are certainly looking to contact labels, playlist curators and radio programmers, etc … We are going …