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How to Prepare your Music Release

Here, you’ll find everything you need to know about preparing to your music release as an independent artist. Whether your project is a single, EP, or album, you’ll get the lowdown on all things strategy and what to look out for during planning. We cover schedule, marketing, distribution, post-release promotional tactics, and more.

What You’ll Find Here:

Here’s a glimpse of the types of articles that will help guide you through your next music release:

  1. Pre-Release Planning: Learn how to set realistic goals, outline a detailed schedule, and create a budget. Find walkthroughs covering distribution and when to submit your music.
  2. Visual Content: Learn about the importance of compelling visuals and the role they play in getting your music to grab attention and perform well on streaming platforms and social media. Find lists of examples as well as suggestions for how to make your own content.
  3. Digital Distribution Services: Find a list of digital distributors and their pros and cons to figure out with one suits your needs best. Get walkthroughs of music submission and how to craft an exciting pitch.
  4. Marketing and Promotion: Use Instagram, TikTok and the like to build hype around your music through social media campaigns and content catered to each platform. Learn how to promote across different media channels, secure press coverage, and get playlist placements.
  5. Engaging with Fans: Understand the tools available to you to better engage with your following and build a loyal fanbase through performances, livestreams, exclusive content, and more.
  6. Post-Release Promotion: Learn how to use artist analytics like Spotify for Artists to better understand your listener demographic and cater your promotional strategies to the right target audience.

The various strategies and tips outlined in our articles will help new artists navigate the music industry effectively and release their own music, confidently putting their music out for the world to hear.


  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What is a good way to promote someone’s music ? 

    par Hannah Rees 9 July 2024
    9 July 2024

    The simple truth is that success in the competitive music industry has a lot to do with effective promotion. After all, you have to have a product – i.e. great …

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  • Distribute your projectHow to Prepare your Music ReleaseTips for musicians

    Music Distribution Services: The 9 Best Digital Distributors

    par Mackenzie Leighton 26 June 2024
    26 June 2024

    As an independent artist looking to distribute your music online on streaming platforms, it can be overwhelming to navigate the vast array of music distribution services available. However, there are certain platforms that stand out from the …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What should be on your musician’s website?

    par Hannah Rees 24 June 2024
    24 June 2024

    In the age of social media, you may be wondering whether you need a website as a musician. Well, the answer is yes, because a website serves as a hub …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What is the best way to independently promote a music album?

    par Hannah Rees 23 May 2024
    23 May 2024

    Promoting a music album independently can be a daunting task. You don’t have the backing or support of a traditional record label or major distributor and you have to deal …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What are the best ways to market your music? 

    par Hannah Rees 22 May 2024
    22 May 2024

    Do you have great music to share with the world but don’t know how to market it? You’re not alone and marketing your music is one of the trickiest parts …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    Should you trust any service online to promote your music?

    par Hannah Rees 15 May 2024
    15 May 2024

    With a huge number of platforms and services promising to help musicians sell their music, gain exposure, and build a fanbase, the question arises: should you trust any online service …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What are, as a beginner, ways to promote a music album?

    par Hannah Rees 14 May 2024
    14 May 2024

    Finishing an album takes energy, passion, and hard work, and now that it’s done, you want to promote it and get it heard by a wider audience. The problem is, …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What is the best way to get your music heard?

    par Hannah Rees 9 May 2024
    9 May 2024

    You’ve got great music and you’re sure that it could be a huge success if only it was heard more. But in today’s oversaturated music industry, music discovery is the …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What is the best way for a music producer to promote his tracks? 

    par Hannah Rees 8 May 2024
    8 May 2024

    As a music producer, you’ve worked on other people’s tracks, overseen the recording, mixing and mastering, and now you want to promote your own. The good thing is that being …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What are the best ways to promote your music as an indie artist?

    par Hannah Rees 7 May 2024
    7 May 2024

    Being an independent artist in today’s music industry can feel a bit like being David taking on Goliath, aka the giant that are the major record companies, equipped to the …

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