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How to Prepare your Music Release

Here, you’ll find everything you need to know about preparing to your music release as an independent artist. Whether your project is a single, EP, or album, you’ll get the lowdown on all things strategy and what to look out for during planning. We cover schedule, marketing, distribution, post-release promotional tactics, and more.

What You’ll Find Here:

Here’s a glimpse of the types of articles that will help guide you through your next music release:

  1. Pre-Release Planning: Learn how to set realistic goals, outline a detailed schedule, and create a budget. Find walkthroughs covering distribution and when to submit your music.
  2. Visual Content: Learn about the importance of compelling visuals and the role they play in getting your music to grab attention and perform well on streaming platforms and social media. Find lists of examples as well as suggestions for how to make your own content.
  3. Digital Distribution Services: Find a list of digital distributors and their pros and cons to figure out with one suits your needs best. Get walkthroughs of music submission and how to craft an exciting pitch.
  4. Marketing and Promotion: Use Instagram, TikTok and the like to build hype around your music through social media campaigns and content catered to each platform. Learn how to promote across different media channels, secure press coverage, and get playlist placements.
  5. Engaging with Fans: Understand the tools available to you to better engage with your following and build a loyal fanbase through performances, livestreams, exclusive content, and more.
  6. Post-Release Promotion: Learn how to use artist analytics like Spotify for Artists to better understand your listener demographic and cater your promotional strategies to the right target audience.

The various strategies and tips outlined in our articles will help new artists navigate the music industry effectively and release their own music, confidently putting their music out for the world to hear.


  • How to Prepare your Music ReleasePromote your projectTips for musicians

    How to succeed as an independent artist without a record label?

    par Hannah Rees 8 March 2024
    8 March 2024

    In today’s music industry and with the rise of digital music platforms and social media, more and more independent artists are choosing to forgo record labels and pursue success on …

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  • How to build a team as a musicianHow to Prepare your Music ReleasePromote your projectTips for musicians

    How to Use LinkedIn to Promote your Music

    par Adrien Lemaire 29 February 2024
    29 February 2024

    If you’re an artist, you’re probably already on the big social networks: Instagram, TikTok, Facebook, etc. But, you may not have thought of LinkedIn yet. It can be a powerful …

    0 FacebookTwitterPinterestEmail
  • How to build a team as a musicianHow to Prepare your Music ReleasePromote your projectTips for musicians

    The Importance of Networking in the Music Industry: Building Connections for Success.

    par Marguerite Beaussant 28 February 2024
    28 February 2024

    In the music industry, your ability to network can make a huge difference. Though talent is your foundation, it is often your relationships that will actually open doors for you. …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    A closer look at JVKE’s Viral Social Media Strategy

    par Alice Castant 13 February 2024
    13 February 2024

    You may have heard of JVKE, or at least listened to his most famous single: Golden Hour. Often referred to in the media as the “musician from TikTok”, he built …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    DIY Music Marketing Moves for Indie Artists: Be Your Own Promoter

    par Sofija 8 February 2024
    8 February 2024

    In the ever-shifting world of the music scene, indie artists take on many roles, and one of the most important ones is promoting themselves. DIY music marketing is not just …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    Musician Bio: How to Write a Good Artist Bio to Promote Your Music

    par Romain Palmieri 15 January 2024
    15 January 2024

    As an artist, writing a bio for yourself or your musical group should be the first step you focus on in order to effectively promote your music. It is a …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    10 Top Music Marketing Strategies

    par Mackenzie Leighton 2 January 2024
    2 January 2024

    As an independent musician, it can be difficult to break into the music industry without an established fan base. Fortunately, there are several music marketing strategies and tools that can …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    What is a single in music?

    par Marguerite Beaussant 27 December 2023
    27 December 2023

    A single in music is a standalone song that is typically released as a promotional tool for an album or artist. It is one of the most important formats for music release and serves as a …

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  • How to Get Media Coverage & Radio PlaysHow to Prepare your Music ReleasePromote your projectTips for musicians

    How to Offer Exclusivity to Media Outlets

    par Adrien Lemaire 12 December 2023
    12 December 2023

    Standing out and gaining visibility in the media is a major challenge for artists. Music journalists get a lot of new releases and don’t have time to write about each …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    How to Set Realistic Goals to Promote Your Music

    par Adrien Lemaire 8 December 2023
    8 December 2023

    Promoting your music is an essential step to make yourself known and expand your audience. If you’re managing your promotion yourself, however, it can be very time-consuming if you don’t …

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