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How to Prepare your Music Release

Here, you’ll find everything you need to know about preparing to your music release as an independent artist. Whether your project is a single, EP, or album, you’ll get the lowdown on all things strategy and what to look out for during planning. We cover schedule, marketing, distribution, post-release promotional tactics, and more.

What You’ll Find Here:

Here’s a glimpse of the types of articles that will help guide you through your next music release:

  1. Pre-Release Planning: Learn how to set realistic goals, outline a detailed schedule, and create a budget. Find walkthroughs covering distribution and when to submit your music.
  2. Visual Content: Learn about the importance of compelling visuals and the role they play in getting your music to grab attention and perform well on streaming platforms and social media. Find lists of examples as well as suggestions for how to make your own content.
  3. Digital Distribution Services: Find a list of digital distributors and their pros and cons to figure out with one suits your needs best. Get walkthroughs of music submission and how to craft an exciting pitch.
  4. Marketing and Promotion: Use Instagram, TikTok and the like to build hype around your music through social media campaigns and content catered to each platform. Learn how to promote across different media channels, secure press coverage, and get playlist placements.
  5. Engaging with Fans: Understand the tools available to you to better engage with your following and build a loyal fanbase through performances, livestreams, exclusive content, and more.
  6. Post-Release Promotion: Learn how to use artist analytics like Spotify for Artists to better understand your listener demographic and cater your promotional strategies to the right target audience.

The various strategies and tips outlined in our articles will help new artists navigate the music industry effectively and release their own music, confidently putting their music out for the world to hear.


  • How to Prepare your Music ReleasePromote your projectTips for musicians

    Gaining Visibility: Good & Bad Practices to Promote Your Music

    par Théodore de Newtone 8 January 2022
    8 January 2022

    If you’re an artist, you’re probably familiar with the term “visibility“. To gain visibility is probably one of your goals to make sure your music is heard. In fact, it’s …

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  • Distribute your projectHow to Prepare your Music ReleaseTips for musicians

    Digital Music Distribution – Workshop #3 Groover Tips

    par Dorian Perron 8 September 2020
    8 September 2020

    Digital distribution of your music or how to make your music available worldwide on streaming platforms? On September 3rd, Groover’s co-founder Dorian Perron was live on Instagram with Marcos Fuentes, …

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